Understanding Affiliate Marketing Basics In the digital age, affiliate marketing has emerged as a highly effective business model. Essentially, affiliate marketing involves three primary players: the merchant, the affiliate, and the consumer. The merchant, or advertiser, is the party that owns the product or service. The affiliate, also known as the publisher, promotes the merchant’s […]

Understanding Affiliate Marketing Affiliate marketing is a performance-based marketing strategy where businesses (merchants) incentivize individuals or companies (affiliates) to promote their products or services. Affiliates earn a commission for every sale, click, or lead they generate through their marketing efforts. This model creates a symbiotic relationship that benefits both the merchants and the affiliates. The